Credits

Director

Tom Gent

Editor

Alex Holden

Client

EA

Campaign

#FIFARatings #FIFA19 #EASportsFIFA

Production Company

Ad Hoc Films

Producer

Andy Gillooley

Executive Producer

Dan Glynn & Mat Hodgson

VFX

Creative Outpost

Colourist

John Rogers

Sound

Gwilym Perry

We are delighted to have teamed up with Ad Hoc Films for EA Sports live action focused global creative campaign ‘FIFA 19 Player Ratings.’

Featuring the best of superstar footballing talent including Cristiano Ronaldo, Neymar Jr, Kevin De Bruyne and many more, the film sees the players fight back and take a stand in their quest for a ratings boost in FIFA 19.

Having endured years of what they feel are unjust FIFA ratings, this year the players are making a stand and forming a united front to have their voices heard.

Cut by Alex Holden, the spot begins with Kevin de Bruyne addressing the world’s media with a statement. We then see an array of top players from around the globe canvassing for support in favour of higher ratings.

From Diego Costa handing out flyers, to Hugo Lloris & Ronaldo pulling big publicity stunts to get the movement noticed, we see the reaction to FIFA 19 ratings around the world’s well known news outlets and various influencers as the buzz reaches fever pitch in anticipation of their release.

With over 11 million views on YouTube, it’s time to join the debate.

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