This heart-warming multi award-winning ‘Pay it Forward’ campaign has transformed the way The Big Issue is sold. By introducing mobile payments, FCB Inferno partnered with Monzo to create a revolutionary world’s first resellable magazine.

AWARDS
Winner: Cannes Lion, ‘Gold,’ ‘Silver’ & ‘Bronze’
Winner: D&AD Awards, ‘Yellow Pencil’
Winner: D&AD Awards, ‘Graphite Pencil’