Credits

Director

James Adamson

Editor

Alex Young , Jack Abbot

Client

ITV Creative | Marks & Spencer

Campaign

Fresh Market Update

Deliverables

10 x 60sec TVCs | 6 x 60sec Online Films

This is not just any edit. This is an M&S edit.

We were delighted to be asked back to cut Marks & Spencer’s latest TV and online advertising campaign series ‘Fresh Market Update’ for ITV.

‘Fresh Market Update’ showcases M&S Select Farmers throughout the UK, from the north of Scotland right down to Jersey. Presenter Lucy Verasamy and chef Chris Baber go on a journey, meeting the farmers and discover the lengths they go to, in order to bring you incredible quality food and their commitment to animal welfare and sustainability.

Alex Young and Jack Abbot were responsible for the remote offline Avid edit at Envy, crafting over 15 films between them. Featuring interviews with the food producers, delicious family recipes and interspersed with jaw-dropping footage of British landscapes.

The film above features M&S award-winning Cornish Cruncher™ Cheddar, made from super-creamy Cornish milk. Say cheese!

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