Over the past 10 years, Jump Cut Editors has crafted features, highlights, promos, behind-the-scenes films, hype reels, documentaries and studio shows across F1’s digital, social, broadcast and streaming platforms – reaching millions of fans worldwide.
From 2016 to Now
When we first stepped into Formula 1 in 2016, the sport looked very different.
Bernie Ecclestone was still in charge. F1’s social following sat around 8–10 million, F1 TV did not exist, and Lando Norris was only 16!
Since then, a huge surge in global popularity, and a younger, more diverse fanbase, has transformed what Formula 1 looks like today.
From Liberty Media’s takeover in 2017, to racing in lockdown, from the 2021 title fight to the sport’s expansion into the USA, we’ve been there every step of the way. For all the race action, subplots and drama, we’ve cut the story as it unfolds, delivering hundreds, if not thousands of edits.
2025 by the Numbers
In 2025 alone, Jump Cut Editors delivered content at an unprecedented scale:
- Coverage of every session across all 24 races
- Content for F1 TV, digital and social platforms
- 76.1 million average viewers per race weekend
- 114+ million global social audience
We also delivered full post-production on:
- 24 × 30-minute episodes of The Cooldown Room
- Studio shows including Tech Talk and returning episodic features including Grill the Grid
- A documentary featuring Brad Pitt driving a McLaren
Looking Ahead
As the partnership enters its second decade, we look forward to continuing to shape the way fans experience the sport.
“As Formula 1 has grown over the past 10 years, so too has the scale and ambition of the content created. I’m immensely proud of our editors’ ability to create, craft, and deliver such a vast scope of high-end content – often under immense time pressure. Doing so alongside an incredible team at F1 is genuinely a joy, something we never take for granted. Above all, one thing has remained constant: our team, and the trust placed in us by those at Formula 1, past and present. This collaboration speaks volumes about our client relationships and the value of consistently delivering at the highest level.”
Alex Holden, Founder | Jump Cut Editors
